Remember the age old phrase ‘Don’t judge a book by its cover’? In the 21st century, with the internet becoming an integral part of our lives, this phrase has been modernised to ‘Don’t judge a website by its design’. No matter how beautiful the look and feel of a website, it may never reach a high rank or get enough traffic. Why? The answer is content. With the advent of modern web technology, there is an increasing demand of creative, resourceful and original content. Just like a brick and mortar store, a website too needs customers, or as the technical term goes ‘Traffic’. To run a successful website, a consistent amount of traffic is essential. Now, why would anyone return back to a website? Why do we check several websites almost every day? Even though the design of a website helps to attract a visitor, it is actually the content that keeps the visitor coming back. And there dawns the idea of ‘Content Marketing’. Though it is a relatively new aspect, it is more than just a term in the business books. In fact, it is what the business is all about.
Before we dive into the world of content marketing, it is essential to know how content helps to improve traffic in a website. All the search engines like ‘Google’, ‘Bing’, ‘Yahoo’ and many more have a particular analytic tool known as a ‘web Crawler’. Like the name, a web crawler crawls websites and reads the content. In fact, Google bot (The Web Crawler for Google) analyses the words and links in a website and creates an index accordingly. The index is later utilized to match the words that the user has searched for. According to this index, the websites are listed and the ranking of websites is famously termed as ‘Page’ rank. Now, the idea is to get a high Page rank and that is achievable only by utilizing superior, well-versed content. In fact, Google bot implements an algorithm that can identify plagiarized content, which is nothing but copied content. Plagiarized content may caused your site to be disbarred or unlisted. Therefore, the idea of copy-paste is a thing of the past and the demand for Content Writers and Content Marketing is on the rise. With content management another relevant term ‘SEO’ or ‘Search Engine Optimization’ comes into the picture. SEO is primarily concerned with the identification of popular keywords that help a website get ahead of the competition. The more the keyword match, the higher the ranking and before you know it, it’s raining visitors.
Content marketing, in layman's terms, is the idea of delivering customized, relevant content to attract customers/visitors. Instead, of a scattered display of ideas, content marketing modularizes them and helps to create a better presentation for the customers. It helps to promote a website by directing the traffic towards it. Ever wondered why the ‘How-to’ posts or ‘10 Reasons why…’ are gaining so much popularity over an essay or a paragraph? The answer lies hidden in content marketing. A visitor may not have the patience to read through each line of an essay but an easy ‘how-to’ guide simply optimizes the content and puts forward the relevant information. The venture of content marketing goes beyond simple texts. From blogs to info graphics, from videos to case-studies the visitor feeds on anything and everything that is short and crisp and is served on a delectable platter. No matter how simple the idea is or how common the information, content marketing produces a creative read that attracts traffic. So without further adieu, our own short, crisp and consolidated list.
Years of study and immense research have proved, beyond a doubt that content marketing helps to fast-forward a business. At present, more than 75% business on the internet have joined hands with content marketers. Here are the top reasons why.
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